Hockey is in our DNA.

From natural goal scorers to playmakers, to spectacular saves by goalies, we're all clearly defined by our game. For 125 years, we've been developing the best equipment to take all men and women hockey players to the next level. Over the years, we've continually pushed the boundaries and set new standards for on-ice performance. Our rich history and close cooperation with professional players, hockey experts, associations, and hobby hockey players have allowed us to develop hockey equipment that meets the strongest requirements of everyone who loves ice hockey.

Our We Are Hockey campaign is built on a deep connection with the hockey community. That continually drives us forward to give confidence to every player in every locker room. We're constantly working on making hockey accessible to everyone. No matter your gender, background, age, or lifestyle, you'll always feel comfortable in your gear, and ice will be your home. We're committed to developing hockey in all regions, from the beaches to the mountains, so that every little dreamer can become a future Hall of Famer. This campaign has been created to let all players know that they are part of our journey and that we're building a new era of hockey together. We're building on foundations laid over 125 years ago with a clear vision of what is going to come.

We are the past.
We are the future.
We are hockey.