encoded
in our DNA.
We are STŘÍDA SPORT, hockey is embroided in our DNA. We are the official distributor of the premium Canadian brand CCM for the Czech, Slovak, and Hungarian markets. We belong to the family of BEE Sport holding. Our distribution group operates also in Slovakia branded as BEE Sport and in Hungary branded as BEE Hoki.
History and Development of the Company
STŘÍDA SPORT was founded in 1996, when former professional hockey player Martin Střída opened the first specialized hockey shop in his hometown Pardubice. In 2006, we then moved our headquarters to Prague, where we opened another branch with administrative and warehouse facilities. Since 2010, we have had the exclusive right to distribute CCM hockey products for all three markets mentioned above. In 2021, Jiří Besser, a lawyer, became the sole owner of STŘÍDA SPORT. We have thus been integrated as a vital part of the BEE Sport Group holding.
Retail
and Wholesale Activities
However, our activities also include the wholesale and retail markets. We currently run 7 own mono-brand CCM stores in Czechia, 5 in Slovakia, and 1 in Hungary. You can find us at ice rinks or in shopping centres Avion Bratislava and POP Airport Outlet & Entertainment in Prague. We supply CCM products to over 40 wholesale customers, who then offer these products at their stores or e-shops. We equip all hockey players, from hobby players to professionals.
Partnerships
with Hockey Clubs and Federations
Our main focus is servicing professional ice hockey teams. We have partnerships with a number of top-league clubs in the Czech Republic, Slovakia, and Hungary, to which we supply premium CCM equipment. Our major customers also include the Czech Ice Hockey Federation, the Hungarian Ice Hockey Federation, and the Slovak Ice Hockey Federation.